After 7 years of being out of the stores, forced to resign from the outside world and nestle ourselves safely on the internet, Extreme Energy packets are finally back in stores.
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You see, distribution is a tricky thing…
You can have the best product, the best ingredients, the nicest packing (we’ve nailed the first two), but if you don’t know how to spread the word, nobody gets to enjoy it.
From a marketing perspective, it seems so easy.
Usually, as long as somebody has a need (natural, powerful energy) and you can meet it, problem solved.
But that’s not always the case.
Daily in this industry, companies are rising from the ground up with products they don’t make, with ingredients they don’t vet, and customers they see as moneybags.
We tremble at that idea. The reason why we’ve been around since 1999 is our unwavering commitment to our ingredients.
Every time you take Extreme Energy, for example, it will feel the exact same as last time, last year–when you first tried it.
Have you seen the red packet?
Extreme Energy Packets are making their way from the West to the East. If you want to buy them right now, click the packets below.
Fifteen years ago, a new type of product ventured its way deep into the roots of American caffeine culture through the success of 5 Hour Energy. A household name now, in 2003 the product wasn’t an instant seller.
Bhargava and his team had to convince buyers that the product was safe: after all, this was new territory, and we as humans aren’t so intrepid when it comes to introducing new substances into our body. But once the team’s suasion was successful–starting first with GNC, the cataract began, causing shelves on stores such as Walgreens and Rite Aid to teem with this new energy shot.
Fast forward to year 2018, and the competition in energy supplements is heavy. With the average cost of a cup of coffee being $3.12 (in New York), consumers are looking for more cost-effective ways to get their caffeine fix.
For most consumers, this presents them with 3 ways to supplement their energy levels throughout the day:
Coffee
Energy shots/drinks
Energy pills
(For more information on caffeine and coffee, read this post.
Considering how none of us has money to spare, I think it’s about time we get wise with our money where it counts.
How cost-effective are energy shots, really?
If you want long-lasting energy to make it through the day, spend more time with your family/friends, or just lead an active lifestyle, how much of your savings are you willing to sacrifice? Well, it probably doesn’t matter how much you’re willing to… you might not be able to afford it.
As you can see in the chart below, we’ve compared our natural energy pills to coffee, 5-Hour Energy, and Red Bull (as a common comparison). While day-to-day you may not see a huge difference, the bleak reality is shown when you look at how much you’re spending in a year.
(Scroll right to view entire table.)
Extreme Energy
Cup of Coffee
5 Hour Energy
Red Bull
Daily Cost
$0.53
$2.10
$2.48
$2.59
Monthly Cost
$15.99
$63.00
$74.40
$77.70
Yearly Cost
$191.88
$756.00
$892.80
$932.40
Who can afford to spend nearly $1000 a year on energy?
This year, 2017, nearly half of all Americans will drink or will have drunk coffee outside of the home. Do you realize how many green straws that is?
People are surging to coffee shops looking for some extreme energy.
Energy is attractive to just about everybody: early risers with a commute; parents trying to survive their kids waking up at obscene hours; dedicated gym-goers before the gym body traffic, etc.
But the solution to sustaining energy isn’t clear across the board. Most are consulting coffee.
The current data show youth drinking more coffee than adults like never before. I say “adult” because most of the youth looking for extreme energy are not adults. From ages 13-18 (or post-millennials/Generation Z), youth are demolishing coffee and doing so extravagantly–what we call “gourmet” coffee.
Not only is the unprecedented rise in coffee consumption a caution for health, it is also a bane of our wallets, especially when gourmet coffee, ranging from tall plain coffees at $2 each to venti frappuccinos, filled with sugar, at upwards of $5-6 each.
That is unreasonable. And for most Americans, getting caffeine should not need its own budgeting plan; it shouldn’t cost us so much. We believe that strongly.
As the economy presses its mighty hand on all of us, especially on the young generation, we might lean toward stimulation as a distraction. And that is okay, provided we find the right source of caffeine for us.
Here’s what caffeine does
Caffeine is the most consumed central nervous system (CNS) stimulant. It increases energy metabolism in the brain and affects the local release of dopamine, the chemical in the body that plays a heavy role in our motor control, motivation, sexual gratification, and much more.
While dopamine is naturally released in the body, caffeine helps activate the neurons in our brain to release more dopamine. Since caffeine is readily consumable, most Americans experience this CNS reward daily; and the way many are getting it is by stopping by the coffee shop on the way out of the house.
It’s no doubt that caffeine lends to moderate mental awareness and acuity. The research bears out that, under certain thresholds between roughly 75mg and 200mg, most caffeine consumers experience vigilance and visual attention increases. In cases where the caffeine consumer is a habitual one, the dosage can rise up to 400mg.
You can bet that 400mg of caffeine can render some pretty extreme energy, provided the consumer isn’t desensitized from drinking too much coffee. But do you need to load your system with 400mg of caffeine to get the mental benefits?
Definitely not.
Caffeine, in tandem with providing mental awareness, is also known to be a considerably rich source of antioxidants. Whether you want to compound the antioxidant effect of caffeine or find an alternative, there is no better way than powerful mixtures of nature’s own cleansing agents. For more information on these benefits, read about the best natural detox ingredients.
Is coffee the only solution?
If you look at the raw numbers, the nation would appear to vote coffee as the best caffeine source…
A few years ago, only 10% of dedicated coffee drinkers would say they were addicted. While addiction is a medical term, we anticipate that number will rise as they always do. But we don’t need to be dependent on coffee; and we also don’t need to be dependent on caffeine.
So many green straws…
Caffeine is a great way to give yourself an alerted boost and aid you in whatever physical or mental venture you have before you: but remember that the body has its ways of naturally giving you energy.
The healthy way
You hear the word “supplement” a lot; and you probably see it on our site. But don’t forget that the word means “add,” not “replace.”
Supplementing your body’s natural energy is the healthiest choice above all. It means you don’t need to spend hundreds to thousands (if you go for the gourmet drinks) a year on stimulants; and it means you don’t have to stop at a drive-thru before work every morning to get your fix.
We recommend a healthy lifestyle filled with fruits, vegetables, protein, and lean fats, along with plenty of water throughout the day. And if you find yourself needing that extra energy–or perhaps on some days you need extreme energy, choose a convenient and cost-friendly alternative.
Don’t do your body’s job when it comes to your energy levels: just help it out.
When I realized I was wrong…. there I was, standing in a labyrinthine line that stretched seemingly from the East to the West, and it boasted a grand reward at the end. ‘Twas a booth that offered free trips to the Caribbean! No, it was a roller coaster.
Three hours… for a cart hoisted on tracks to spurn me into a ride of endorphin overload.
It jolted my limbs as a surrogate masseuse, yes, but it’s not what caught my eye. The people-watching: ever amusing; the cacophonous mixture of laughs and screams giving the amusement park a well-needed ambiance: adorable. The heat and dearth of anything remarkably close to healthy: a death knell.
When you go to an amusement park—while you believe you are the most prepared person to ever foot a park—within one hour you realize that you forgot to bring a hat. Then you look down and see you’re wearing jeans with hot, fluffy socks that in no way aerate your sweaty soles. Most sweetly, you brought one 16oz water bottle to sate your thirst for about 20 minutes. Good job.
There you are, sweating like a golden retriever in a summer dog park; you’re a mess, but, since you’ve had an affair with soda pop for the last ten years—you’re not a very hot mess. I mean, you can see your feet, but you’re at a juncture in life where your fitness expectations have not been met.
Mapping your habits
You need a map to navigate this whole “health” thing. I was there, and I tried several things. Let me give you some tips not how to create yourself a new body, but to help you map yourself a structure of healthy habits.
Step 0
Avoid amusement parks. I haven’t met a soul who can resist a churro. (If you have that power, please comment below how you are a superhero.)
Step 1
Drink water; and then drink more water. Ditch the sodas and other water-alternatives entirely. Sodas on average have upward of 36 grams of sugars, which will spike your blood sugar immediately and grant you some temporary energy—but they will render you listless and lacking in viable nutrients you need for the day.
(If you really want to tackle the whole sugar problem, begin tapering the sugar/additives you use in your coffee in the morning. One packet of sugar contains 5-10 grams, and if you add several to your Vente Caramel Macchiato with Skim Milk and [Only] 2 Pumps of Extra Caramel, those simple carbohydrates will add up, tower over you, and consume you like the sun consumes the happy faces on a hot day at an amusement park while in line for 3 hours…)
Step 1.5
If you’re having trouble getting that energy while you’re ditching soda, try an energy booster. A boost in your energy and metabolism will not only steer you from unhealthy alternatives but also give you the power to make healthier eating decisions.
Step 2
Purchase active shoes/wear (if you don’t have any). Start small, but carve out a small slot of time a couple times a week to walk. Not everyone is dauntless enough to embark on a rigorous regime and start running daily. That’s for those superheroes in Step 0.
Maybe it’s before or after dinner—and even if it’s only in 10 or 15-minute increments—it will release endorphins, make you happy, and cause you to crave just a little more exercise each day. Endorphins (released by any type of physical activity, especially the enduring kind) even acts as an analgesic, a fancy word for a pain-reliever!
Step 3
Don’t reward yourself too prematurely. I know that when I experience relatively minor victories in my healthy habits, I will go to the store, isle 10 (memorized by now), to the 3rd freezer at the end and buy some cheap 100-calorie creams. BUT IT’S NOT WORTH IT.
Resist the temptation to pat yourself on the back all the time. It’s good to feel good about yourself, but sometimes we have to teach our bodies the hard way. Breaking and replacing habits take at least 3 weeks to settle in. Remember that.
Step 4
Interact with your friends/family. No, not in the form of “Hey, I just starting eating healthily and taking this new fitness drink; and I’m gonna stick to it this time!” Instead, encourage them without even telling them you’re working out. “Hey, how have you been pruning your habits recently?” “Is that supplement helping you?” “We should get some veggie tortas instead of waffles tomorrow at breakfast.”
Of course, this is optional, but I find (and maybe you have!) that when I work on my habits without broadcasting them, it somehow incentivizes me to continue them regardless of what people say. It’s like preparing for a beach trip two months before it happens just so you can reap the unforeseen compliments when you arrive clad in your favorite, scantier-than-before-but-modest beach apparel 😊.
Ask yourself, friend: how many steps do you really need?
(If you really want to tackle the whole sugar problem, begin tapering the sugar/additives you use in your coffee in the morning. One packet of sugar contains 5-10 grams, and if you add several to your Vente Caramel Macchiato with Skim Milk and [Only] 2 Pumps of Extra Caramel, those simple carbohydrates will add up, tower over you, and consume you like the sun consumes the happy faces on a hot day at an amusement park while in line for 3 hours…)