4 min readThis year, 2017, nearly half of all Americans will drink or will have drunk coffee outside of the home. Do you realize how many green straws that is? People are surging to coffee shops looking for some extreme energy. Energy is attractive to just about everybody: early risers with a commute; parents trying to survive their kids waking up at obscene hours; dedicated gym-goers before the gym body traffic, etc. But the solution to sustaining energy isn’t clear across the board. Most are consulting coffee. The current data show youth drinking more coffee than adults like never before. I say “adult” because most of the youth looking for extreme energy are not adults. From ages 13-18 (or post-millennials/Generation Z), youth are demolishing coffee and doing so extravagantly–what we call “gourmet” coffee. Not only is the unprecedented rise in coffee consumption a caution for health, it is also a bane of our wallets, especially when gourmet coffee, ranging from tall plain coffees at $2 each to venti frappuccinos, filled with sugar, at upwards of $5-6 each. That is unreasonable. And for most Americans, getting caffeine should not need its own budgeting plan; it shouldn’t cost us so much. We believe that strongly. As the economy presses its mighty hand on all of us, especially on the young generation, we might lean toward stimulation as a distraction. And that is okay, provided we find the right source of caffeine for us.
/ / The Best Caffeine for Extreme Energy